brochure
Americannoun
noun
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
What’s more, simply including such important information in a brochure or promotional materials is generally not enough to meet SEC standards.
From MarketWatch • Mar. 24, 2026
Somaliland claims to have similar geology to Yemen and bills itself in a brochure as "one of the few highly prospective yet under-explored petroleum regions in the world".
From Barron's • Feb. 25, 2026
Around the same time, a crematorium sued the company over a brochure claiming the process was environmentally friendly.
From The Wall Street Journal • Feb. 3, 2026
Thousands of miles from Davos in Nuuk, the Greenlandic capital, government officials unveiled a new brochure giving advice to residents about what to do if there were a "crisis" in the territory.
From BBC • Jan. 21, 2026
“It’s a big mystery. There’s even a tour company that does midnight ghost tours. We have their brochure in the office, if you’re interested.”
From "The Wrong Way Home" by Kate O’Shaughnessy
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
